Privacy Policy
About personal data
For us at Booty Boom, it is always important that your personal data is handled in a safe and secure manner. We comply with the laws and regulations that apply to personal data protection. Among other things, this policy helps you understand what kind of information we collect and how it is used, as well as what rights you have. You are always welcome to contact our customer service with your questions or concerns about how we handle your data. Contact us at info@bootyboom.se , and we will get back to you regarding your request. Further information on this can be found in the section "Your Rights".
Who is responsible for personal data?
S&S Ventures AB, 559440-8576, Generalsgatan 6, 415 28 Gothenburg, Sweden is the data controller for the processing of your personal data. Contact us at info@bootyboom.se, and we will get back to you regarding your request.
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An overview of the privacy policy
Regardless of whether you visit our website to shop, look at our range or are interested in our newsletter, we treat your data in much the same way. This privacy policy thus applies to all personal data within Europe - regardless of whether you come into contact with us via our website, over the phone or through our social networks.
Below is a summary of what is found in this privacy policy:
• What is personal data?
• What personal data do we process?
• Who can we share your data with?
• Your rights
• How does Booty Boom protect my personal data?
• Changes in privacy policy
• Contact
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What is personal data?
No matter which way you get in touch with us at Booty Boom, via web, phone or other channels, we receive information about you, so-called personal data. Much of the personal data we process is provided by you yourself when you are in contact with us or use our services.
Personal data refers to person-related information, i.e. all information that can be used to identify natural persons. This can be done either with personal data directly, or in combination with other information. This means that any information that cannot be used to identify you is considered non-personal information. This is also called anonymous data. When this anonymous data is combined with your personal data, this data will be considered personal information.
In principle, the following applies: You can refuse to provide certain personal data when we ask you to do so. You have control over what information you want to give us. Possibly it complicates or limits the provision of the services that we have. For example, we cannot deliver your goods without you specifying a delivery address.
We only process your data for the purposes described in this privacy policy.
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What personal data do we process?
In order to handle your orders and purchases and handle reviews, we need to process the following information about you;
• Name
• Address, telephone number and e-mail
• Payment information and payment history
• Information about your order (eg order number, product, delivery address, invoice and content of your reviews).
We do this with the legal basis of fulfilling the purchase agreement; without this information we cannot fulfill our contract with you. We save the information for 36 months from the time delivery and payment have taken place in order to help you with any complaints and warranty matters.
In order for us to comply with the laws and regulations that apply to us, we must process this information about you;
• Name
• Address
• Payment information and payment history
• Information about your order (eg order number, product and delivery address)
We do this with the legal basis of legal obligation, which means that we must handle the data in order to comply with the laws to which we are subject. An example is the Accounting Act, and therefore we save this information with limited access for 7 years + the current year. This information will not be available for, among other things, customer service during that entire time period.
In order for us to be able to offer a customer service to you, we need to process this information about you;
• Name
• Telephone number and/or e-mail
• Social security number (for certain payment options)
• Payment information and payment history
• Information about your order (e.g. order number, product, delivery address and invoice)
• Information that you provide yourself in your communication with us
We do this on the legal basis that the processing is necessary to satisfy our and your legitimate interest in being able to answer questions from you. We save the information for 36 months to be able to resolve customer service issues but also to be able to handle any complaints.
In order to be able to market ourselves to you by displaying our products and offers on our site and through collaboration partners, we process the following data about you:
• Data collected on the site and from cookies, for example which products you have clicked on and pages you have visited;
• Order number
• Email
• Telephone number
• Metadata you provided, such as gender & interests
We do this on the legal basis that the processing is necessary to satisfy our legitimate interest in marketing our products to you up to 36 months after your last activity on our site. To do this, we mainly use the advertising services and partners that you will find below. You can also read more about this collection, sharing and use of data and in some cases delete the data processed through these channels by following the links below:
Google & YouTube: https://policies.google.com/privacy/partners
Our website uses remarketing with Google Adwords via the provider Google Inc. Through this, personalized ads can be shown to you on other websites and via Google Search based on your previous behavior on our website. You can choose to opt-out of these personal ad preferences via: https://adssettings.google.com/
Facebook: https://www.facebook.com/ads/about/entry_product=ad_preferences
Instagram: https://help.instagram.com/1415228085373580
Snapchat: https://support.snapchat.com/en-GB/article/advertising-preferences
TikTok: https://www.tiktok.com/legal/privacy-policy?lang=en
In order to send newsletters and various offers via SMS, e-mail or other direct marketing channels, organize customer surveys, receive feedback and handle questions in our customer forum, we need to handle this information about you;
• Name
• Address, telephone number and e-mail
• Data collected from cookies, for example which products you have clicked on and pages you have visited.
• Data you provide yourself (e.g. gender, preferences and the like)
We only do this when we have received your consent in connection with you handing over the information and if your information at the time of consent matches other information, such as telephone numbers, in our customer register. We do this on the legal basis that the processing is necessary to satisfy our legitimate interest
interest in marketing our products to you up to 36 months after your last activity. The consent can be revoked or adjusted at any time by you who are a registered customer with us. Contact customer service to revoke or adjust the consent to direct marketing.
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Who can we share your data with?
We sometimes share information, including personal data, with certain recipients in order to perform the processing described above. In some cases, when third-party suppliers and partners process data on our behalf or otherwise required by law, we draw up personal data processing agreements to ensure that these parties also process your personal data in accordance with the law. We never sell your data to anyone else without your permission. Booty Boom only discloses data to third parties if this is permitted under European data protection legislation or is protected by appropriate transfer mechanisms.
We at Booty Boom value our service providers and have a very close collaboration with them. Those with whom we may share your information are:
Service providers
In order to fulfill the purposes of our processing of your personal data, we share your personal data with companies that provide services to us, e.g. to manage the dispatch and delivery of your goods or to provide certain systems. These companies may only process your personal data according to our express instructions and may not use your data for anything other than this.
Payment service providers
To administer payments via the site, we use various payment service providers. The payment service provider is the personal data controller for its own processing of your personal data, and has separate conditions that apply to them. You get information about their terms and handling of personal data when you choose which payment method you want to use on the site.
Collaborative partners
In order for us to be able to compensate our partners for traffic to us that has been driven via their channels, we share information with our partners such as order number and purchase amount. The data is shared for that purpose only, and is not sold or shared further.
Other recipients
We may transfer your personal data to other recipients, e.g. authorities, if required by us by law. If all or parts of our business is sold or integrated with another business, your personal data may be disclosed to our advisors, any buyer and their advisor and passed on to the new owner of the business.
Transfers outside the EU
We may transfer your personal data to other recipients outside the EU. For these possible transfers, appropriate transfer mechanisms and other safeguards are always in place.
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Your rights
According to the European Data Protection Regulation (GDPR), you have the following rights regarding the processing of your personal data:
Right of access
You have the right to know which personal data from you we use, through a so-called register extract. If you would like a complete register extract, you can contact our customer service and they will help you.
Right to rectification
We want to ensure that your personal data is correct and up-to-date, and you also have the right to have incorrect information about you corrected. If the information you provided to us changes, e.g. if you change your e-mail address, name or your payment details, or if you want to cancel your account, just contact our customer service .
Right to withdraw consent and right to restriction of treatment
You also have the right to object to certain processing, for example for purposes related to direct marketing and newsletter sending.
Right to erasure
Under certain circumstances, you also have the right to have your personal data deleted or blocked.
However, this does not apply if, for example, we are obliged by law to preserve or otherwise handle the data, or if the data is needed to be able to fulfill an agreement with you.
In order for you to receive information about how we process personal data, we have chosen, in addition to this policy, to also provide information in connection with the collection of personal data, which shows which data we process, the legal basis for the processing and how long this data is estimated to last will be processed. In addition, updated information about the processing of personal data is always published on our website.
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How does Booty Boom protect my personal data?
With us, your personal data is secure. We protect these through both organizational and technical measures that protect the personal data from destruction, access and loss, as well as the dissemination of your data to unauthorized persons.
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Changes in privacy policy
As we at Booty Boom continuously develop our website and the user experience with us, this privacy policy may be subject to necessary changes. The latest version is always available on our website.
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Contact
If you have any questions about how we take care of your personal data, you are always welcome to contact us via info@bootybom.se or via our contact form . For questions about GDPR, you are also welcome to contact us at info@bootyboom.se . If you are not satisfied with the answer you have received from us or the way we handle your data, you have the right to lodge a complaint with the competent supervisory authority, which in this case is the Data Inspectorate.